How much is a gallon of milk at dollar general

How Dollar Tree makes money

Dollar Tree makes its money by selling inventory in smaller sizes, selling private label products, locating themselves near low-income communities, and keeping staff at a minimum.

Inventory in smaller sizes

People are tricked into thinking that just because a product is $1 at Dollar Tree that they are getting a great deal. However, many Dollar Tree products have a smaller size than what you find in a standard grocery store so that they can be sold at the $1 price point. Therefore, people will have to purchase more quantities of an item such as aluminum foil or sandwich bags to get the full amount they desire.

Selling private label products

There are not as many name-brand items in Dollar Tree because they want to showcase more of their private label items that were made cheaper than name-brand items. More cheaply made products mean they will garner a higher profit margin on their merchandise.

Locating near low-income communities

Dollar Trees strategically locate themselves in low-income communities because more people who are on a tighter budget will choose to visit a Dollar Tree rather than a big box grocery store such as Walmart or Target to fulfill their needs.

Keeping staff at a minimum

You may wonder why you may see the same 3-4 people at your local Dollar Tree almost every time you visit. Dollar Tree stores keep staffing to a minimum to deliver you the convenient low prices of everything at $1 each. This may also be the reason that the lines get very long and a stock person in the back will have to control the customer line.

Future growth engine

Dollar Tree locations have rolled out the Dollar Tree Plus section in select locations throughout the country that features home goods items priced $2 and up. As they continue to implement this section in all their locations, they can increase revenue to rival that of their competitor, Dollar General.

Dollar Tree may be increasing their prices to a little above $1 to be able to pay employees fairer wages and to increase the revenue they have lost the past couple of years as Dollar General has taken the lead in their industry.

Increasing their prices may not make much of a difference in their customer base as long as it’s still within the $1 to $1.50 price point.

Competitors

Dollar General is the top competitor against Dollar Tree. Since Dollar General has products at different price points from 50 cents to upwards of $20 or more, they have more ability to make revenue with the variety of inventory that they have in stock for their customers.

Dollar Tree only has a limited inventory based on what they can feasibly sell for $1 because there is just some inventory that they cannot sell for that cheap. Hence, this limits much of the perishable food goods that Dollar Tree offers. This is why you may see eggs for $1 but no gallons of milk because a store cannot feasibly sell a gallon of milk for $1. However, shelf-stable milk can easily be acquired for $1.

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