Given our current inability to physically go to a bar right now, we’re very excited about Box Bar; Australia’s first dedicated digital bar.
Born within the Sydney-based venue, The Fox Hole, Bar Box has a passionate and knowledgeable hospitality team behind it, who have now enlisted to perfect counterpart: Scapegrace Black Gin.
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Scapegrace Black Gin is the world’s first natural black gin, hand-crafted in New Zealand using the specific organic botanicals of aronia berry, saffron, pineapple, butterfly pea and sweet potato, to produce a very distinct and kinda ominous black hue, that changes its colour when mixed.
This incredible mix of science and booze-making knowledge is so cool, because there’s only one recipe that results in a naturally black gin.
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“Scapegrace Black is such a unique product which has taken the world by storm with its naturally black hue, distinct taste, and colour changing properties,” says Mark Neal, Marketing Director at Scapegrace.
“When the opportunity came about to partner with the legends from Box Bar, we couldn’t think of a better opportunity to bring the party to your house.”
Add Australia’s first digital bar and the world’s first naturally black gin and what do we get? The masterclass of a lifetime.
How does it work?
- Order a Scapegrace Black Box via Box Bar.
- Scapegrace Black samples, a cocktail guide and a one-off gin masterclass by Mikey Ball, Scapegrace Ambassador and Creator of Scapegrace Black, and James Harvey-Fiander, Chief Experience Officer at Box Bar will be delivered to your door.
- Follow the instructions in your Scapegrace Black Box and jump online to gain an exclusive insight into the art of cocktail creation from in-house mixologists and distillers themselves, this one hour session will showcase signature serves of Scapegrace Black and highlight the colour-changing properties of the unique craft gin.
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This experience sounds pretty epic, especially if you’re keen to experiment with something new.
“In 2020, the world changed so we did too…” says James Harvey-Fiander, Chief Experience Officer at Box Bar.
“The way we connect with other people and enjoy a drink has changed forever – so we created Box Bar, Australia’s first dedicated digital bar.
“We think you ought to be able to try new and interesting drinks wherever you are. And when it comes to interesting drinks, Scapegrace Black felt like the epitome; a perfect match to share unique spirits and stories with our customers.”
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